Corporate Values

Kuoni’s values are centred on three core values of Reliability, Authenticity and Passion.

Our Reliability is as reassuring to our customers as the flawless fabrication of a top quality industrial product. Reliability is a key criterion in customers’ decisions to work with Kuoni, because it generates confidence and trust. So it’s no coincidence that we are regularly named the “World’s Leading Tour Operator.”

Kuoni as an incomparable aura that makes our brand so authentic and unique. And it is our Authenticity that arouses customer desires: the customer, too, wants to sample the Kuoni Legend, with its promise of an unforgettable experience.

Everyone at Kuoni has a particular passion for travelling, experiencing exotic cultures and meeting new and different people.